By the Time the "O'Jays" hit the Street with "Ship Ahoy" in 1973 it was as if Society had "Lost" its Bearings (and Moral Compass for that matter) and the O'Jay's 'Counter' was to remind everyone "For The Love Of Money" was THE CAUSE of Societal Hardship, Misery and indeed, Suffering itself. Nixon's Demise coincided with the Demise of Spiritualism's Virtues and the continued Ascendancy of a now dogged Materialism characterized by Greed, Avarice, Gluttony and the Turning-Away from an Altruistic Self to the near maniacal Ego-Driven Assertion of Wealth-as-Identity -- no matter How Tiny that 'Display' was. "Keeping up with the Jones-es", the one of 'Tit-for-Tat' Superficiality, was high-lighted by a new Perception of Humanity itself, recognized in "The Human Race is now the "RAT Race" a Conceit generated by Those whose Exasperation had reached into the Realm of Demagogic Cynicism in order to alleviate, somewhat, the Societal Neurosis of Clandestine Misanthropy .
Here it was where Arrogance became some-sort of Aspirational Attention given Authority by the {Fraze}, "If you got it, FLAUNT IT". Here it was whereby Humility that had once been CHERISHED as "Godlike" was now relegated to Public Anathema, in that It was seen NOT as of Divine Origin, but of HUMAN Root and Source, and worse, Humility was assigned EQUAL Status alongside 'Weakness'. Good and Charitable Folk had to forcefully State :"DON'T Mistake my Kindness for Weakness". This Expression proved to be of NO Avail.
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